Bentoel Biru: A Classic Kretek Cigarette from Indonesia
Bentoel Biru is a well-known kretek (clove) cigarette brand produced by PT Bentoel International Investama Tbk, a subsidiary of British American Tobacco (BAT). Recognized for its bold taste and affordability, Bentoel Biru is popular among Indonesian smokers who prefer a strong and aromatic smoking experience.
Brand History
Bentoel Group, founded in 1930 by Ong Hok Liong in Malang, East Java, has been a significant player in Indonesia’s tobacco industry. Over the years, the company introduced several kretek cigarette variants, including Bentoel Biru, which became a favorite among those who enjoy full-flavored machine-made kretek (SKM – Sigaret Kretek Mesin).
Following the 2009 acquisition by British American Tobacco (BAT), Bentoel Biru remained a part of Bentoel’s portfolio, continuing to cater to smokers who seek a strong yet smooth kretek option.
Product Characteristics
It is designed to offer a rich and intense smoking experience, featuring:
- Full-bodied Tobacco Blend: A mix of selected high-quality tobacco leaves for a strong, robust flavor.
- Distinctive Clove Aroma: Infused with finely ground cloves, which enhance the taste and create a signature kretek scent.
- Balanced Smoothness: Despite its boldness, it provides a relatively smooth draw, making it enjoyable for regular smokers.
- Affordable Pricing: Positioned as a mid-range kretek brand, making it accessible to a wide consumer base.
Target Market & Popularity
It is primarily marketed toward working-class and middle-income smokers who appreciate traditional kretek cigarettes at an affordable price. It competes with brands like Gudang Garam Surya, Djarum Coklat, and LA Bold, maintaining a steady market presence in Indonesia.
Although it does not dominate the kretek market like larger brands, Bentoel Biru has remained a trusted and familiar choice among smokers who enjoy a strong, rich tobacco flavor with the characteristic aroma of cloves.
Conclusion
Bentoel Biru embodies the classic kretek experience—offering bold flavor, rich aroma, and affordability. Despite competition from other major kretek brands, it remains a popular choice for Indonesian smokers who appreciate a strong and satisfying smoke.
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