Bentoel Sejati: A Legacy of Indonesian Tobacco
Bentoel Sejati is one of Indonesia’s well-known cigarette brands, deeply rooted in the country’s rich tobacco industry. Produced by PT Bentoel International Investama Tbk, a subsidiary of British American Tobacco (BAT), Bentoel Sejati has maintained its presence in the market, particularly appealing to smokers who prefer strong, full-flavored kretek cigarettes.
History and Brand Evolution
Bentoel’s journey began in 1930, when Ong Hok Liong, a Chinese-Indonesian entrepreneur, founded Bentoel Group in Malang, East Java. The company initially focused on traditional kretek (clove cigarettes), which have long been a cultural staple in Indonesia. Over time, Bentoel expanded its product line and introduced Bentoel Sejati, a brand known for its bold and authentic kretek experience.
In 2009, British American Tobacco (BAT) acquired Bentoel Group, making it part of the world’s second-largest tobacco company. Despite changes in ownership, Bentoel Sejati retained its local identity and continued catering to its loyal customer base.
Product Characteristics
It is categorized as a machine-rolled kretek cigarette (SKM), containing a blend of high-quality tobacco and cloves, infused with special sauces that enhance its unique aroma and taste. Some defining features of the product include:
- Rich Flavor: Strong and intense, appealing to traditional kretek smokers.
- Distinct Aroma: The mix of cloves and tobacco gives it a signature scent.
- Affordable Price: Positioned as a budget-friendly kretek option compared to premium brands.
Market Presence
Despite stiff competition from major Indonesian tobacco brands like Gudang Garam, Djarum, and Sampoerna, Bentoel Sejati maintains a steady presence in the local market. It is particularly popular among laborers, factory workers, and those who appreciate traditional kretek flavors at an affordable price.
It is widely available in warungs (small shops), convenience stores, and supermarkets across Indonesia, making it accessible to a broad audience.
Conclusion
It continues to be a symbol of Indonesia’s long-standing kretek tradition. While the cigarette industry faces increasing regulations and changing consumer preferences, Bentoel Sejati remains a trusted choice for those who enjoy the authentic taste of Indonesian kretek. With the backing of British American Tobacco, the brand is expected to sustain its legacy in the years to come.
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